To many people, the Austrian
photographer, Joachim Bergauer, is no stranger at all. Especially his work as a
professional photographer spread his fame far and wide, but this is not all he
does.
He also runs an advertising agency, is an up-and-coming
consultant to agencies and has also been active for years as an artist, to name
but a few of his activities (the list is quite incomplete, sorry Joachim).
What sets him apart from many other professional
photographers and artists is the fact that he is very successful in his work,
especially internationally. His exhibitions always find wide acceptance and are
very popular. To my shame, I must admit that I did not know Joachim
previously, and his photographs, for the greater part, were either unknown to
me, or I had not consciously taken note of them. I actually discovered
some of his pictures on Facebook – it was the series on Mauretania, Senegal,
etc., – and I was immediately fascinated. This forced me to check out his
portfolio and to experience more of his work.
As is to be expected, his work over the entire
spectrum is of a very high quality and in photographic perfection. It is not
easy for me to see what photos are attributable to contract work, and which
were done without the pressures and demands of clients. They all have that
certain something, especially the portraits, which is one of his hobbies. They
are so full of expression, full of life, and impressively show what is possible
when one knows his craft. In addition to the portraits, there are other areas
where one can admire the Joachim’s various facets, his game with grace and
charm, sensuality and aesthetics, the skilled use of light and shadow. Of
course, many photographers do this, but only a few manage to combine these into
a great whole, and even fewer can achieve this constant high level. A look at
his portfolio is worthwhile in any case, because in this small article we
cannot do Joachim justice. This is a great and pleasant photographer producing
excellent work with a lot of inspiration and creativity.
All images © Joachim Bergauer
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