Born into a Russian family of Armenian-Georgian origin in the Russian embassy of Tehran, Iran: Antoin Sevruguin was one of the many children of Vasily Sevryugin and a Georgian Achin Khanoum. Vasily Sevryugin was a Russian diplomat to Tehran. Achin had raised her children in Tbilisi, Georgia, because she was denied her husband’s pension. After Vassil died in a horse riding accident Antoin gave up the art form of painting, and took up photography to support his family. His brothers Kolia and Emanuel helped him set up a studio in Tehran on Ala al-dawla Street (today Ferdowsi St.).
Many of Antoin’s photographs were taken from 1870-1930. Because Sevruguin spoke Persian as well as other languages, he was capable of communicating to different social strata and tribes from his country Iran. His photos of the royal court,harems, and mosques and other religious monuments were compared to the other Western photographers in Persia. The reigning Shah, Nasir al-Din Shah (reigned from 1846–1896) took a special interest in photography and many royal buildings and events were portrayed by Sevruguin.
Because Sevruguin travelled Persia and took pictures of the country, his travels record the Iran as it was in his time. Sevruguins pictures show Tehran as a small city. They show monuments, bridges and landscapes which have changed since then.
Some of Sevruguin's portraiture fed preexisting stereotypes of Easterners but nevertheless had a commercial value and today prove to be historical records of regional dress. Photographic studios in the nineteenth century advertised a type of picture known in French as "types". These were portraits of typical ethnic groups and their occupation. They informed the European viewer, unfamiliar with Persian culture, about the looks of regional dress, handcraft, religion and professions. Photographing regional costums a was an accepted method of ethnological research in the nineteenth century. Many European ethnological museums bought Sevruguins portraiture to complement their scientific collection. Museums collected pictures of merchants in the bazaar, members of a zurkhana (a wrestling school), dervishes, gatherings of crowds to see the taziyeh theatre, people engaged in shiite rituals and more. Sevruguins portraits were also spread as postcards with the text: 'Types persans'. Sevruguin was a photographer who had no boundaries in portraying people of all sorts of social classes and ethnic backgrounds. He portrayed members of the Persian royal family as well as beggars, fellow countrymen of Iran or Westerners, farmers working fields, womenweavers at work, army officers, religious officials, Zoroastrians, Armenians, Lurs,Kurds, Shasavan, Chaldeans, Gilak, Afghans.
Many Westerners who lived in Persia and travellers who visited the country brought back pictures from Sevruguin, mentioning him in travelogues of the time. Sevruguin's photographic studio was located on the Avenue Ala al-Dawla and was not the only photographic studio in this street. Local people could have their picture taken in this studio as well. They could pose in front of a painted backdrop. Most pictures were taken as a glass negative and printed out as an albumen print. Often a logo with Sevruguin's name was printed on one side of the picture. Many 19th century tourists misspelled his name, finding it difficult to spell it in Western languages: Sevraguine, Sevrugin, Sevriogin, Segruvian, and Serunian for example. His name was phonetically spelled Sevr-joe-gien.
In 1908 the world was denied the rich collection of Sevruguin’s images when Cossacks of Muhammad Ali Shah (reigned from 1907–1909) inadvertently bombed his store in suppression of Zahiru’d-Dawla, the constitutionalist Governor of Rasht. His house, along with the whole street was burned.
Up to that point Antoin had seven thousand plus photographs. Only two thousand were salvaged. In an attempt to modernize Persia Reza Shah Pahlavi (reigned from 1925–1941) confiscated the remaining traditional images.
After his death from a kidney infection Sevruguin’s images resurfaced. He was survived by seven children from his marriage to Louise Gourgenian. His daughter Mary reclaimed a portion of the photos, perhaps through a friendship with Muhammad Reza Shah Pahlavi (reigned 1941–1979). 696 of his negatives survive today. wikipedia
All images © Antoin Sevruguin